The power of imaginative storytelling for technical products
Designing a new way to sell enterprise products.
Product Launch and Campaign Engagement
Product Launch and Campaign Engagement
Launch video
Product demos
Conceptual videos
Landing pages
Challenge
Juniper Networks needed a way to make technical hardware interesting and get potential buyers excited about their new routers. A new way to engage target customers was needed to standout in a competitive market.
Our Thinking
Hardware can look very similar to the general eye, but experts know and respect the technology inside. MacGuffin Digital recreated the hardware with CAD drawings and then “opened up” the routers through the magic of illustration and animation giving the audience a real look at the technology powering the products.
  • Messaging and Content Writing
  • CAD Drawings & Animations
  • 2D Animations + Live Action Video
Outcome
By lifting the cover off and showing the specific functionality inside of the routers, MacGuffin was able to validate what Juniper sales and marketing teams were selling.
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