A fresh look for a new product launch
Explaining a technical product with clear and concise storytelling.
Product Launch Kit
Product Launch Kit
Explainer videos
Microsite
Case studies
Infographics
Challenge
Pure Storage is the industry leader in enterprise storage, but the company was entering a new market - Storage as a Service - that was competitive and had established competitors. To reposition Pure Storage as a STaaS offering, an exciting story needed to be developed without losing the technical features.
Our Thinking
MacGuffin Digital produced high energy videos and technical demos that garnered attention while also explaining the key technical features for the technical target audience. 15-second snippets were created for the different features and functionality that were posted on social media. The smaller bite-sized assets combined with the longer feature video engaged and educated the audience.
  • Strategic Messaging Collaboration
  • Creative Content Production
  • Short - and Long-form Multi-formate Content
Outcome
By creating 15-second bite-sized assets and also a longer feature video, the audience was both engaged and educated. The assets were used across email, web and social campaigns driving awareness for the new product launch.
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